We live in the digital age, and an online presence is essential for your small business. According to BIA/Kelsey, 97% of people now use online media when researching products or services in their local area (biakelsey.com). Your local customers are online, so you should be too.
One of the best ways to increase your online presence is by adding a 3D Virtual Tour to your website and social media platforms. A virtual tour gives you the opportunity to stand out from your competition. I've gathered all of the statistics that show how a virtual tour can be a powerful digital marking tool.
Many small businesses can benefit from a 3D virtual tour. Patrons want to see local restaurants or bars. Shoppers want to check out new stores. Renters and home buyers want to inspect a property they're interested in. Fitness trainers want to show gyms and spas to their clients. Expecting mothers want to tour the birthing center at the hospital. Couples want to view their wedding venues. Travelers want to explore potential destinations. The research shows that all of these people want more virtual tours.
Tech giant Google conducted a study to understand the impact that virtual tours have on consumers’ interest in businesses. The study focused specifically on restaurant and hotel listings. It was found that people's interest in businesses doubled when the company had a 360 tour on display. And among 18-34 year-olds in particular, prospects are 130% more likely to book based on a tour.
Google My Business (GMB) is a free and easy-to-use tool for businesses and organizations to manage their online presence across the google search engine. Google has access to large amounts of data for business listings through their platform. They found that GMB listings with photos and a virtual tour are more likely to generate engagement (Oxera Study, 2015). Generating interest through views and engagement is critical for SEO, and specifically ranking in Google search results.
The same Oxera Study found that customers use google maps 44% time when searching for a new business. It is so important to rank higher than the competition when customers search the local area. This is how you drive more traffic to your brand. Virtual tours have an influence on how strong that listing is and how often it appears in organic search on Google and on Maps. There is a 12% increase in engagement with Map listings that have a virtual tour (LCP Kyna Garrett, 2019). 360° photography has become a unique way to engage with customers and has some key benefits over traditional 2d photography.
There are many forms of marketing that often times only the bigger companies can utilize. A 3D virtual tour is easy, affordable, and can greatly benefit smaller companies. Google research found that 75% of people are more likely to use a business with a virtual tour in their listing, over a similar business without a virtual tour (Oxera).
Research shows that people spend 5-10X longer on websites with an embedded virtual tour than those without (Laurelstech, 2019). Virtual tours benefit all types of businesses that need to grow their company’s brand, build consumer trust, improve their online presence and achieve their offline goals. A 3D virtual tour is one of the best investments you can make for your business.
Interested in a 3D Virtual Tour for your small business? CLICK HERE to visit our webpage and get a quick quote!
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