A 3D virtual tour is a sequence of panoramic images that are seamlessly fused together within a model. Software is used to synthesize the captured 360° imagery to render a dimensionally accurate digital twin of a physical space. This digital twin allows a viewer to simulate the experience of walking through and looking around a real-world space.
Standard 2D pictures are limited, and they don't allow for the feeling that you're really there. 3D virtual tours offer the viewer the freedom to move around the space in a fully interactive and completely immersive three-dimensional experience.
3D virtual tours allow visitors to engage with your business remotely. Your store can remain "virtually open for business" even when your physical location is closed. A virtual tour can be viewed through desktop computers, laptops, tablets, VR headset gear, or mobile devices. As customers virtually explore your business, they can interact with customizable Mattertag™ annotations placed strategically throughout the tour. These interactive labels contain information on key features within your store. They can also include a direct link to your featured products, your business website, or social media pages. Mattertags are a powerful tool that drive more traffic to your sales funnel.
There are many ways for a business owner to use a 3D virtual tour as a marketing asset. Tours can be embedded into your website, or shown to clients via a sharable link sent through text, direct message, or email. Tours can be uploaded directly to Google Street View, or other business listings services. 3D virtual tours are social media friendly, as they can be easily marketed on any social media platform.
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